About us

Ayeri Advisory is a Transformation and Strategy consulting firm specialised in supporting the internationalisation of organisations between Europe and Africa with a strong expertise in the aerospace and defence sectors.

Founded in September 2019 by an enthusiast of the African continent, Guilhem Garrel, the ambition of Ayeri Advisory is to create bridges between these two complementary continents. With the help of strategic notes, market analysis and transformation plans, we assist entrepreneurs, SMEs and ETIs mainly located in Algeria, Morocco, Tunisia, Senegal, Ivory Coast and Gabon, but also throughout Africa, to develop a long-term strategy. Wishing to have a positive impact on the world around us, we put forward, in each of our projects, the values that bind us together.

Our Values




Our commitment

To provide you with personalised and operational deliverables that deliver value-added results.

A word from the President

Guilhem Garrel – Founder President

Africa stands at an unprecedented turning point in the 21st century. The image of an unstable continent and the relations it has suffered with the rest of the world until now are so many evanescent fumes that veil the true face of the continent today.

Ayeri Advisory decides to look at Africa and its people in the light of the abundance of talent and opportunities of which the continent is so rich in.

Our mission is to support you in the positive development of your projects on the continent and abroad. We decrypt your opportunities and help you to seize them. Trusting us means taking a first step into tomorrow’s world.

They trusted us

“The elaboration of two benchmarks and two business models has been decisive for the success of the development of two new international service lines: one in cybersecurity and one in the integration of data analysis tools.”

Ambroise Yao, CEO AS Consulting, Côte d’Ivoire

“Ayeri provided us with a complete market study of the entrepreneurial ecosystem in Gabon. The relevant recommendations helped us a lot in the definition of youth programs.”

Ali Madaï Regional Specialist at International Labour Organization-ILO Central Africa Gabon

“We received a major boost from Ayeri Advisory in sales and marketing. It has been key in particular to face the covid pandemic downturn.”

Elieth Mbaga Founder of 21 African Adventures Tanzania

“The impactful sessions and judicious advice really helped me and my team to define an efficient strategy to expand internationally.

Simbiat Oladoja Founder of Sobunutrition Nigeria

Let’s build something together !

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